Post by account_disabled on Jan 23, 2024 8:30:38 GMT
Price, system feature, etc. How to promote Ukrainian IT products on the Polish market? What channels and tools do you use to promote on the Polish market? We have all the standard tools: PR, SEO, SMM, PPC. In addition, we participate in various local offline events, where we meet, talk about our product, and get new contacts. A separate channel is a direct leadgen. We plan to use it as the main direction for attracting clients. The third tool for attracting clients is our partners. Interview with Evgen Izotov,
CEO of IT company CleverStaff CleverStaff team at the Buy Bulk SMS Service HR Challenge Poland 2023 event in Poland Read also : How to advertise Ukrainian goods on the international market: practical tips for launching advertising in other countries Was it necessary to adapt the product for a European client? What did they change? We have tightened the system requirements according to GDPR (regulationsstorage and use of personal data valid in the European Union). In Europe there are strict requirements for this issue.
In other respects, our product is completely European, so there was nothing special to improve. Features of the Polish mentality How different are Polish clients from Ukrainian ones? How does this affect demand? In our experience, Poles are very conservative and have a national-patriotic upbringing. It is difficult to draw their attention to your product, to gain trust and respect. Separately, the financial issue should be noted. The Polish audience is quite frugal and does not spend money just like that.
CEO of IT company CleverStaff CleverStaff team at the Buy Bulk SMS Service HR Challenge Poland 2023 event in Poland Read also : How to advertise Ukrainian goods on the international market: practical tips for launching advertising in other countries Was it necessary to adapt the product for a European client? What did they change? We have tightened the system requirements according to GDPR (regulationsstorage and use of personal data valid in the European Union). In Europe there are strict requirements for this issue.
In other respects, our product is completely European, so there was nothing special to improve. Features of the Polish mentality How different are Polish clients from Ukrainian ones? How does this affect demand? In our experience, Poles are very conservative and have a national-patriotic upbringing. It is difficult to draw their attention to your product, to gain trust and respect. Separately, the financial issue should be noted. The Polish audience is quite frugal and does not spend money just like that.